Marketing & Sales

DICTIONARIES AND DIRECTORIES

R658.8003 IMBE
Dictionary of Marketing Terms
This book presents more than 4,000 terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations.

R658.02207 SMAL
Small Business Sourcebook
A two volume annotated guide to 26,000 listings of sources of information designed to help businesses through start-up, development and growth.  Specific Small Business Profiles range from Accounting Service to Web Site Design. 

R338.7405 BUSI
Business Rankings Annual
Ranks companies, products, services, and activities. 

R658.802 USMA
U.S. Market Trends & Forecasts
Contains important industry information including market size, market sectors, competition among firms, and market history and forecasts. 

RR338.0201273 NORT
North American Industry Classification System
NAICS divides the economy into twenty sectors.  Industries within these sectors are grouped according to the production criterion.  Five sectors are goods-producing and fifteen are service-producing industries.  NAICS also includes an Information sector, and a Professional, Scientific, and Technical Service sector which are not available in the SIC codes. 

RR338.02 STAN
Standard Industrial Classification Manual
The SIC system, used by federal and state statistical agencies and private organizations, is divided as follows: one digit-broad economic divisions; two digits-major industry groups; three digits-industry groups; and four digits-industries.  The manual is divided into eleven major categories: Agriculture, forestry, and fishing, Mining, Construction, Manufacturing, Transportation, Wholesale trade, Retail trade, Finance, insurance, and real estate, Services, and Public Administration.  It was developed by the Census Bureau for use in the classification of establishments by type of activity in which they are engaged. 

R338.0973 ANNU
Annual Statement Studies
This source can be used as a benchmark to compare with your sales and profits.  It includes detailed balance sheet analysis of businesses by industry. 

R338.0973 INDU
Industry Norms & Key Business Ratios
Statistics on over 800 lines of business. 

R338.740973 ALMA
Almanac of Business and Industrial Financial Ratios
Provides 50 performance indicators on 192 industries. 

R658.83 MARK
Market Share Reporter
Market Share data on companies, products, and services. 

RR317.7205 INDI
Indiana Data Pamphlet
Formerly titled Indiana State Profile, this title features population, employment, personal income, wealth index, and households with forecasts. 

RR658.8 SURV 
Survey of Buying Power and Media Markets
Find retail sales figures, hottest cities for selling, and 5-year spending forecasts 

R912 RAND (atlas stand)
Commercial Atlas & Marketing Guide
This guide features population, economic, and geographic data for more than 124,000 places and includes income, purchasing power, and sales data, and major and basic trading areas.

 

MARKET SEGMENTATION

R658.802 SCHA
The EPM Consumer Segmentation Survey
This source groups people based on shared characteristics, and shows marketers how they can apply such a grouping strategy to their customers.

R658.83408 OLDE
Older Americans:  a Changing Market
This is the sourcebook for the demographics of the 55+ population, their attitudes, education, health, income, labor force participation, living arrangements, spending, and wealth.

R658.83408 BABY
The Baby Boom: Americans Born 1946 to 1964
The latest statistics concerning the demographics and spending  patterns of Americans born between 1946 and 1964, analyzed by a nationally recognized authority on the baby boom.

R658.83408 GENE
Generation X: Americans Born 1965 to 1976
Generation X offers the latest statistics about young adults’ education, health, incomes, labor force participation, living arrangements, population, spending, wealth, and attitudes toward current social issues.

R658.83408 MILL
The Millennials:  Americans born 1977 to 1994
Includes tested guidelines for promotions aimed at teens and young adults with statistical information on the consumer behavior of youth.

R658.834 LIFE
The Lifestyle Market Analyst  (SRDS)
Contains a wealth of demographic and lifestyle information for the whole country.  This information can help businesses target geographic markets based on the concentration of households with specific lifestyle interests.  The market profiles can help a business target new markets for existing products and estimate sales potential. 

 

DEMOGRAPHICS

RR331.1109772 GARY
The Gary-Hammond PMSA in Review
Includes population, employment, and salary trends for the area.       

RR658.83973 DEMO
Demographics USA - County Edition
This guide covers population and race/ethnicity, age/sex groups, household related data, effective buying income, retail sales and number of establishments by twelve individual store groups, twelve merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.

RR658.83973 DEMO
Demographics USA - Zip Edition
Demographics USA covers population and race/ethnicity, household related data, effective buying income, retail sales and number of establishments, consumer buying power data, establishment and employment data, and occupation data by Zip Code.

RR304.60973 COMM
Community Sourcebook of ZIP Code Demographics
Includes information on population, household, families, race, income, and spending potential, including projections, updates and forecasts by zip code.

RR304.60973 COMM
Community Sourcebook of County Demographics
This sourcebook features 2000 Census data, 2005 updates, and 2010 forecasts.  All 3,141 counties are included along with county maps for every state.  Data includes spending potential indexes and business data including total firms and total employees.

 

DATABASES

Business and Company Resource Center (www.lcplin.org)
A fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.  Search this database to find detailed company and industry news and information.  Many articles are full text.

Business Source Premier  (Available through Indiana’s database INSPIRE – www.inspire.net)
This database includes company profiles, market research reports, and industry profiles for companies worldwide.

Encyclopedia of American Industries (www.lcplin.org)
A comprehensive look at American industry in electronic book format.

Reference USA (www.lcplin.org)
Reference USA is database that profiles over 12 million U.S. businesses.  Use to determine number of businesses by type and geography and create a custom search that meets your criteria.

 

LIBRARY CATALOG

Marketing
658.8

The Marketing Plan
658.802

Marketing Research
658.83

Direct Marketing including the Internet
658.84

Salesmanship
658.85

Catalog Marketing
658.872

Retailing
658.87

 

WEB SITES

Indiana Business Research Center
http://www.ibrc.indiana.edu/

Stats Indiana
http://www.stats.indiana.edu

Census 2000 Indiana
http://www.census.indiana.edu

American Factfinder
http://factfinder.census.gov/

North American Industry Classification System (NAICS)
http://www.census.gov/eos/www/naics/

U.S. Census Bureau Standard Industrial Classification System
http://www.census.gov/epcd/www/sic.html

County Business Patterns
http://www.census.gov/econ/cbp/index.html

Indiana Workforce Development Statistics
http://www.hoosierdata.in.gov/