ADVERTISING

658.802 ZAGU
The Marketing Playbook:  Five Battled-Tested Plays for Capturing and Keeping the Lead in Any Market
John Zagula                          
c2004

658.827 FRAN
Wordcraft:  The Art of Turning Little Words into Big Business
Alex Frankel                          
c2004

658.832082 KANN
Pocketbook Power:  How to Reach the Hearts and Minds of Today’s Most Coveted Consumers – Women
Bernice Kanner                    
c2004

658.85 MAHE
No Lie – Truth is the Ultimate Sales Tool
Barry Maher                          
c2004

659.1 CAPP
The Future of Advertising:  New Media, New Clients, New Consumers in the Post-Television Age
Joe Cappo                            
c2003

659.1 KOBL
Advertising Without An Agency Made Easy
Kathy J. Kobliski                  
c2005

659.133 HUGH
Buzzmarketing:  Get People to Talk About Your Stuff
Mark Hughes                        
c2005

659.113 KAPL
Bang! :  Getting Your Message Heard in a Noisy World
Linda Kaplan Thaler            
c2003

INTERNET ADVERTISING

647.940285 ZHOU
E-Commerce and Information Technology in Hospitality & Tourism
Zongqing Zhou
c2004           

658.054678 KENT
How to Make Money Online with eBay, Yahoo!, and Google:  a Step-by-Step Guide to Using Three Online Services to Make One Successful Business
Peter Kent
c2005

658.84 BERK
Low-Budget Online Marketing for Small Business
Holly Berkley                         
c2005

658.872 MCGA
Start Your Own e-Business:  Your Step-by-Step Guide to Success
Robert McGarvey                 
c2005

 

PUBLIC RELATIONS

CUSTOMER RELATIONS

658.1554 REIC
The Ultimate Question:  Driving Good Profits and True Growth
Frederick F. Reichheld        
c2006

658.562 CHOW
The Ice Cream Maker:  An Inspiring Tale About Making Quality the Key Ingredient in Everything You Do
Subir Chowdhury                  
c2005

658.802 ARUS
Passionate and Profitable:  Why Customer Strategies Fail and Ten Steps to Do Them Right
Lior Arussy                            
c2005

658.812 CODY
What’s Keeping Your Customers Up At Night?:
Close More Deals by Selling to Your Client’s Pain
Steven Cody                         
c2003

658.812 PADW
Say the Magic Words:  How to Get What You Want from the People Who Have What Your Need
Lynette Padwa                     
c2005

658.8342 COHE
Why Customers Do What They Do:  Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Marshal Cohen                     
c2006

658.8342 STIN
Think Like Your Customer:  a Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy
Bill Stinnett                            
c2005

658.8343 DENO
Satisfaction:  How Every Great Company Listens to the Voice of the Customer
Chris Denove                       
c2006

658.85 BUZZ
Dimensional Selling
V. Ralph Buzzotta                 
c2005

658.85 GREE
Trust-based Selling:  Using Customer Focus and Collaboration to Build Long-Term Relationships
Charles H. Green                 
c2006

659.812 BACA
Perfect Phrases for Customer Service:  Hundreds of Tools, Techniques, and Scripts for Handling Any Situation
Robert Bacal                        
c2005

 

DESKTOP PUBLISHING

070.175 STRE
Creative Newsletters & Annual Reports:  Designing Information
Rita Street                             
c2001

686.2254453 ADOB
Adobe InDesign CS2
c2006

686.2254453 WOOD
Adobe InDesign CS2:  Hands-on Training:  Includes Exercise Files & Demo Movies
Brian Wood                          
c2006